In Romania, the level of anger among Romanians decreased by 10% from May to July and records the lowest percentage in 2021. The decrease was seen associated with an increasing level of relaxation, peace, motivation and joy according to a study conducted by Reveal Marketing Research.
The study reveals that the third wave of the pandemic did not stop the desire of Romanians to travel and felt the need to spend more time with their loved ones and to go out. Social relations define 35% of Romanians, especially those who have families to position themselves in the quadrant of unity and harmony.
The relaxation of restrictions was also responsible for the increase in Romanians’ motivations regarding the desire for personal development, recorded the highest values this year (9%), an increase of 5% after maintaining the same level all throughout the current year.
The study shows that Romanians who want to recharge their batteries and those who travel with their family, invest more time in vacations and travel during the summer (5% increase since May). At the same time, Romanians saved almost 10% less than they did in June.
These behaviours can be explained by the fact that it is the vacation period and also the desire to escape everyday life, to have fun and relax after a year of pandemic.
The research highlighted that the level of anger of Romanians recorded the lowest percentage for 2021.
Going on vacation during a pandemic is not an impossible task, despite the many travel restrictions still are being applied in many countries.
“Certainly, 2021 will not be the year of holidays too far from home, but this does not mean that Romanians cannot enjoy the summer,” said Reveal Marketing Research analysts.
Research showed that the decrease of the level of anger is associated with the increase of the level of relaxation, tranquillity and joy and in June and July, these emotions and feelings recorded the highest values for 2021 (the level of relaxation has a 20% increase). The level of fatigue, however, remains on the same level as the rest of the year.
The collection method for the project is CAWI (computer-assisted web interview). The data was collected between May 2020 and May 2021, on a nationally representative sample (urban and rural). The margin of error is +/- 3%.