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miercuri, 27 septembrie 2023 - 20:41
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Study: Pandemic postponed consumers’ plans to purchase a new car


The Global Automotive Consumer Study conducted by Deloitte showed that most European customers maintained their previous intention to buy a new car compared to Asian countries that postponed their purchase plan (India – 38%, Korea – 32% and China – 29%), according to Business Review. 

Among the European countries participating in the study, results show that Italy had the highest percentage of those who postponed the purchase of a new car due to the pandemic (32%), followed by Spain (29%), the United Kingdom (20%) and France (17%).

The study reveals that customers who changed their minds about the type of car they want to buy, turned to a cheaper car – Japan (44%), China (44%), Germany (48%), Korea (51%), USA (55%) and India (65%).

Italy’s interest in cars that are equipped with alternative powertrain technology, regarding the type of engine (electric or hybrid) increased in 2021 from 58% to 61%. Spain also prefers 62% alternative systems and 34% the classic ones.

Germany’s interest in clean cars fell from 51% in 2020 to 41% in 2021 and in other European countries, consumers’ preference leans more towards cars with conventional engines – Belgium (61%), Austria (58%), United Kingdom (54%).

The study shows that limited driving range and the lack of charging infrastructure for electric cars are the main concerns of consumers in most of the countries and consumers put safety first when considering buying a new car. 

Americans are mainly interested in providing a blind spot alert system (70%), while Indians (89%), Chinese (85%) and Japanese (83%) are concerned about the automatic emergency braking system. Belgians, Germans and Austrians are the first who want to be equipped with a blind spot alert system (71%, 65% and 66% respectively), while Spanish, Italians and French are more interested in the automatic emergency braking system (84%, 83%, and 76%, respectively).

The study questioned approximately 24,000 consumers in 23 countries, including seven European countries – Austria, Belgium, France, Germany, Italy, Spain and the United Kingdom.