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marți, 20 aprilie 2021 - 19:20

Study: Income decreased as job satisfaction increased during pandemic

In March 2021, over 70% of single adults at a national level represent the angriest segment. Romanians faced feelings of disappointment and over 45% of single millennials felt the disappointment to a large extent according to a study conducted by Reveal Marketing Research. The study shows that income satisfaction decreased (from 53% in January to 45% in March), while career/job satisfaction increased (from 56% in January to 62% in March).

The main results of the study show that 36% of respondents in March prioritize the most social relations and unity, which is constantly appreciated by Romanians and the study reveals how Romanians feel a year after the pandemic (Comparative results April 2020-March 2021). 

In the first quarter of the year, the anger level remained similar as in 2020 (57%), while the level of fatigue increased by 4%. Romanians’ motivation level is constant, similar to the last year’s average (6%) after a short increase in June (holiday period, end of lockdown). During the same time, Romanians also felt the happiest and the most motivated (12%), most likely also due to the end of the lockdown.

August has the highest percentage of anger (66%) of the whole year as this is a month that was planned for holidays and relaxation.

In the urban areas during March 2021, the segment experiencing the most feelings of anger is that of pensioners (over 60% between January and March) and in rural areas, modern families with children were the angriest. Millennials in rural areas felt disappointment to a greater extent (57%), compared to those in urban areas (34%).

According to the analysis in February, there was an increase in the percentage of satisfaction with the state of mind (7% more than in January) but then show a decrease by 6% in March, probably due to new COVID-19 restrictions, as well as that a year has passed since the first lockdown. This decrease regarding the state of mind in March in rural areas (10% difference between urban and rural areas). The data shows a decrease of 10% from January to March related to Romanians’ level of satisfaction with their living environment.

Romanians’ general satisfaction towards various aspects of life decreases from 72% in February to 65% in March. Income satisfaction decreases (from 53% in January to 45% in March), while career/job satisfaction increases (from 56% in January to 62% in March). Modern families with children are the most satisfied segment with their careers and incomes.

The study also revealed how Romanians’ priorities evolved after the outbreak of the pandemic. The territory of social relations and unity continues to dominate Romanians’ priorities and gradually increases from January to March. After a decrease in February, the territory of stability, responsibility, faith increased in March by 8%. March saw an increase in the territory of stability and came with 8% decrease in overcoming obstacles. 

Compared to 2020, the territory of overcoming obstacles and change has decreased in importance (5%), but the importance of the territories of social relations and stability has increased. Romanians turn to family and friends, to what is known and to safety, rather than to the unknown or change. In August, the highest percentages were registered in the territory of change (35%).

The territory of change is much more important in urban areas than in rural areas during all three months, but especially in March when the difference between the two is 17%. In the rural environment the territory of stability, responsibility, faith predominates in the first quarter of the year, the differences between rural-urban being 15%.

The collection method for the project is CAWI (computer-assisted web interview). The data were collected monthly, between April 2020 and March 2021, on a nationally representative sample (urban and rural). The data collection period in March was 9-15.03.2021, on a sample of 1022 respondents. The margin of error is +/- 3%.